More have acceptance of generic drugs now

There is far greater awareness and acceptance of generic drugs now, with more than three quarters of Irish people willing to accept a cheaper, unbranded medicine, it has emerged.

Research by the Irish Medicines Board has found that 82% of consumers would accept a generic medicine if offered it by a doctor or pharmacist, while 90% who used generic medicines had a positive experience overall.

However, while 64% trusted their doctor’s guidance on drugs, just 31% said they would have faith in their pharmacist’s advice.