Industry attacks food ads ban for children’s TV

Food manufacturers have criticised a new code which bans television and radio advertising of foods with high fat, salt, and sugar content during children’s programmes.

Food and Drink Industry Ireland (FDII), an affiliate of employers’ group Ibec, has complained that the code, being introduced by the Broadcasting Authority of Ireland (BAI), is based on “flawed science”.

FDII director Paul Kelly predicted the BAI’s General and Children’s Commercial Communications Codes would have little impact on childhood obesity rates.