Explosion of online content made stores virtually obsolete

DVD rental chain Xtra-vision is yet another victim of the rapidly changing nature of how consumers choose to acquire film and music.

While DVD rentals were once the option for people choosing to have a night in, the reality is the same material can now be bought or rented faster and cheaper online.

Like Chartbusters in 2010, and, to a large extent, HMV earlier this year, Xtra-vision was faced with the task of how to compete with the challenge posed by access to so much material online.