Price of popcorn marked up by 700%

Popcorn lovers are being forced to shell out for the pleasure of eating their favourite movie snack, with cinema chains charging a mark-up of 700%.

According to research by RTÉ’s The Consumer Show, the average price of a small popcorn is €4.19 across the 37 cinemas controlled by Ireland’s big six cinema chains.

Although portion sizes vary, the show quoted industry sources who said the standard 2oz small portion costs 50c to produce — amounting to a mark-up of around 700%.