‘What’s not to like about being a millionaire?’

At just six, Isabella Barrett is a millionaire, an international pageant sensation, and has just launched her own jewellery line.

Now the former Toddlers and Tiaras star has been making waves in the media as a mini-mogul and diva in the making.

“What’s not to like about being a millionaire?” she asked. “I’m a superstar, I have my own jewellery line, and I just love being the boss. I never lose at anything and almost every pageant I enter, I win. But what I love more than anything is shoes. I have over 60 pairs.”

Isabella and her mom, Susanna, 39, co-own the company Glitzy Girl which features lip glosses, velour hoodies, and charm bracelets — a business idea they hatched in 2010 based on a tradition they started during Isabella’s pageant days.

Each time the child won a beauty contest, she and her mum would get the new title printed on a charm bracelet. “Isabella got so many compliments on it that we decided to start making the bracelets,” Susanna told Yahoo Shine. “We’re now a $1m [€765,000] company. And with all our endorsement deals, we’ve exceeded that number.”

Isabella doesn’t enter pageants anymore (“She’s won most of them,” says Susanna), but will start up again when she hits her teens.

In the meantime, she works on the 10 lines she and her mother produce, attends school, takes language classes (she speaks French, Italian, and a little Chinese) and books television appearances and modelling gigs.

She’s also launched a singing career. In late 2012, Isabella and best friend Eden Wood, also a former Toddlers and Tiaras star, released their single ‘LOL’ on the Ryan Seacrest show.

In her downtime, Isabella socialises with children of celebrities and the kids at school. “Bella draws a line between her media personality and who she really is,” says Susanna. “When kids ask her about photos of her in a magazine, Bella says ‘That’s not me’.”

When it comes to spoiling her daughter, Susanna admits to rewarding Isabella for a job well done, which can range from booking a television gig to cleaning her room. “We keep most of her money in a savings account for her for when she’s older, but we do let her splurge a few hundred dollars at a time,” says Susanna.

“She drives a mini Cadillac, orders lobster, and loves her shoes — what’s your favourite item of clothing?” she asks Isabella. “Stretch pants!” she answers.

“No, you love shoes, right?” responds Susanna. “She loves her Michael Kors high heels.”

Susanna says there is no expense spared when it comes to her daughter’s career. “That means a voice coach, make-up artist, regular spray tans, hair extensions, acrylic nails, and even made-to-measure fake teeth which cost us $500. Each performance needs to be like a Broadway show and every single outfit is custom made, costing up to $10,000.

“We must have spent around $50,000 entering pageants in the last two years alone, but look where she is now. It’s been more than worth it.”

And like any “It” girl, Isabella’s had her share of drama. Her long-standing rivalry with now 4-year-old Paisley Dickey made headlines when Isabella called her a “hooker” after Paisley, then 3, dressed as Julia Robert’s character in Pretty Woman for an episode of Toddlers and Tiaras.

While exiting a tanning salon in 2011, Isabella, then 5, told TMZ: “I just got spray tanned and last time I was here, Paisley tried to copy me and my mother doesn’t dress me up as a hooker.”

Of the rivalry, Susanna says: “That was something the media created — they asked me what I thought about Paisley’s mom dressing her as Julia Roberts and I said I wouldn’t dress my daughter like that. Isabella heard me talking about it and began saying the same thing. But she and Paisley are friends and always have been.”

Drama aside, Susanna and Isabella are enjoying the ride. “All I want for Isabella is for her to be able to travel, share experiences, sing, and be a well-rounded individual. People have always said that Bella has the It factor. But if the fame ended tomorrow, I would be 100% OK with that.”