West Cork bids to become ‘must see’ destination

An EU think-tank begins in West Cork today on how the region and other tourism hot spots can best promote themselves as “must see” destinations on the international stage.

Members of the board of the EU group Eden (European Destinations of Excellence) organisation — along with delegates from all over Europe — are in town for a three-day conference to discuss a wide agenda which includes deciding how to give tourism destinations the best tools to highlight their attractions.

West Cork is an excellent example of a region which is not promoting itself effectively, said Michael O’Neill. He is the Eden representative for Clonakilty, chairman of Eden Ireland and a member of the European board of administrators.