‘Unprecedented demand’ for Guaranteed Irish symbol

There is “unprecedented demand” from companies to secure a Guaranteed Irish trademark, according to the firm behind the scheme, as other companies await the outcome of a legal challenge over Waterford Crystal glass.

Tom Rea, director of Guaranteed Irish, said 40 firms had been registered with the GI mark already in 2012.

“The demand for our symbol at the moment is unprecedented,” he said.