Grocer cashes in on lost tourists

An innovative businessman is generating extra cash by capitalising on the number of tourists getting lost on one of the country’s most scenic routes.

Aware that satnav systems have been causing confusion in the area, Aidan Benson has erected a giant sign at a busy crossroads encouraging visitors unsure of their location to call to his shop where direct-ions are available free of charge.

“When we get them in the door we encourage them to treat themselves to something nice. We’d do anything for a euro,” he said.