Suddenly, Lidl’s perfume is conquering Chanel chic

Whether they will admit it or not, Irish women are now such hardened recessionistas that they are swapping Chanel for Lidl.

What for many might have been a step too far, is now something they are racing to embrace.

Lidl’s new perfume, Suddenly Madame Glamour is in such demand that it sold out in shops across the country in the run-up to Christmas.