Firms fall foul of advertising standards

The Advertising Standards Authority of Ireland (ASAI) has upheld complaints against two firms for adverts featuring people cycling in a dangerous way.

In the case of mobile communications company Meteor, the advert on how to get mobile broadband showed a man chasing after a bus on a bicycle. He is holding his phone aloft. On the back of the bus is a promotion for “Wifi onboard”. A voiceover states “do not chase it”.

According to ASAI, the complainant considered the ad “condoned dangerous cycling behaviour in that it depicted a young man cycling while using his mobile phone”.