SuperValu joins forces with new suppliers for own-brand rollout
The contracts, announced at the National Ploughing Championships in Heathpark, New Ross, will form part of SuperValu’s strategy “to source Irish wherever possible and to reinvest back into the Irish economy”.
In 2011, the total purchases of Irish goods and services made by SuperValu was worth over €1.6bn to the Irish economy, serving to create and protect almost 30,000 Irish jobs.
