EMC: Big Data analytics the key to gaining edge

Companies can score victories over their competitors by training their best number-crunchers to help find trends and patterns that others might not see.

Just like Brad Pitt’s Billy Beane character in the film Moneyball last year, multinational IT company EMC says organisations that invest in “Big Data” analytics will quickly develop a competitive edge and new revenue streams. In the Oscar-nominated movie, baseball coach Beane used computer-generated analysis to put together a winning team of unknowns based on their game stats.

But the giant data storage company says it doesn’t have to be computer geniuses who lead the drive to use statistics as an engine for business improvement.