Bookies score gold with cheeky advert

There may not be an Olympic medal for cheeky advertising but Paddy Power would certainly be going for gold if there ever was such an event.

The Irish bookmakers has beaten the odds — and Olympic organisers who did not see the funny sign of its latest campaign which sought to associate the firm with “the largest athletics event in London this year”.

The London Organising Committee of the Olympic Games (LOCOG), who vigilantly police all advertising surrounding the Olympics so official sponsors of the Games will not get upset, had demanded that the offending posters be taken down.