Coveney slams plan to axe television cheese adverts

Agriculture Minister Simon Coveney was yesterday at loggerheads with the Broadcasting Authority of Ireland over a proposed ban on the advertising of cheese during children’s television shows.

Mr Coveney, who has campaigned against the plan vigorously, strongly hinted the ban had been shelved.

He told RTÉ radio: “This is an issue we are very unlikely to see materialising any further.”