Health insurer to battle rivals on price

A battle for customers is looming in the private health insurance market following the arrival of a fourth insurance provider.

GloHealth — a company established by three former Aviva insurance executives — is targeting young families by offering major savings through lower premiums and additional benefits in a move that could spark a major price battle with existing providers.

Although GloHealth refused to reveal its target number of customers, it hopes to attract many of the 158,000 people who have dropped their health insurance cover over the past three years.