Aldi in legal row with Tesco over price comparisons

Supermarket giant Aldi has taken on Tesco in a legal battle over in-store price comparisons.

Aldi has sued Tesco Ireland over alleged infringement of Aldi trademarks in a Tesco in-store campaign involving alleged inaccurate, misleading and unfair comparison of the prices of products sold by the two supermarkets.

The recent use of the Aldi marks in banners displayed in Tesco stores was “the final straw” in circumstances where Aldi had been complaining to Tesco of infringement of Aldi marks since 2009, Aldi director Niall O’Connor said in an affidavit.