High stakes on gambling net

TAKE Paddy With You. Just tuck him inside your mobile phone, or onto your iPad. But most of all, take him in your head, where he can pop out every now and again, tap you on the shoulder, and whisper that it’s time for a flutter.

Take Paddy With You is the slogan with which the highly successful bookmaker markets its mobile betting operation.

Paddy Power was one of the first companies to sniff the wind and deduce that the future lay online.