Green day: Landmarks turn emerald to promote Ireland

Tourism organisations around the globe will be green with envy this week as many of the world’s best-known landmarks turn emerald to mark St Patrick’s Day and promote Ireland as a tourist destination.

The “greening” of some of the most iconic buildings and tourist attractions across the planet including the London Eye, Niagara Falls, the Leaning Tower of Pisa, and the Empire State Building in New York represents a major PR coup for Tourism Ireland.

Other popular landmarks taking part in the global greening initiative to mark Mar 17 include Table Mountain in South Africa, the town hall in Brussels’ Grand Place, the city hall in Vienna, Colt Tower in San Francisco, and the TV tower in Berlin’s Alexanderplatz.