Kellie proves she’s worth it

Cheryl Cole has chosen an Irish teenager to join her in the latest L’Oréal TV ad campaign and to speak the immortal words: “Because I’m worth it.”

Kellie Anne Purtell, from Leixlip, Co Kildare, follows the likes of Beyoncé and Eva Longoria in uttering the catchphrase.

Kellie caught the eye of judges when she posted a photo on L’Oréal’s facebook campaign page.