Tourism Ireland launches global drive

TOURISM Ireland yesterday launched a global advertising campaign to promote the island of Ireland overseas over the next three years.

The move comes as it emerged that the number of trips by overseas visitors to Ireland fell by just over 4% from September to November last, representing a decline of 65,300 overall.

The tourism campaign went live on television in Britain yesterday and will appear on TV in France and Germany. The campaign will also feature in cinemas in Britain, the US, Spain, Italy and online globally.