‘Shoppers could help retain 230k jobs if they buy Irish’

SHOPPERS could help retain up to 230,000 Irish jobs if they put two more Irish food or drink products in their trollies — rather than opting for imported goods.

According to the Love Irish Food campaign, such a move would help generate another €300 million a year for the economy.

Chairman of Love Irish Food Jim Power said it is “not always the case” that Irish products were more expensive than the competition.