Campaign targets men in bid to raise heart attack awareness

A CAMPAIGN has been launched to reduce the number of men dying from a heart attack because they delay calling 999 for emergency treatment.

Over 80% of people under the age of 65 who die prematurely from a heart attack are men — the equivalent to five men dying prematurely every week.

The Irish Heart Foundation wants to change men’s behaviour and their message is simple — don’t die of embarrassment, pick up the phone and dial 999 immediately.