Consumers continue to seek value, study finds

THE habits many consumers picked up during the recession, such as seeking value, could be here to stay and companies will have to adapt.

Consumerism as seen in the ‘Celtic Tiger years’ may never return in Ireland, with many people accepting that life is now different and unlikely to change any time soon.

A report from Bord Bia also found that many consumers see their pre-recession dream as “largely out of reach” and are re-evaluating what is important to them in today’s world.