Cheaper electricity on cards as ESB allowed compete with rivals
The decision to deregulate the domestic electricity market will enable Electric Ireland — the new name for ESB’s supply business — to set its own prices from April 4 without needing prior approval from the energy regulator.
The move is likely to trigger increased competition between Electric Ireland and its main competitors, Bord Gáis and Airtricity, as well as other suppliers — a development which should lead to lower electricity prices.