Older models to reach forgotten shoppers

MIDDLE-AGED models are being used for a new Debenhams campaign aimed at the “forgotten” older shopper.

The department store chain believes it is the first retailer to use models in their 40s, 50s and 60s for a campaign like The Style List, which the high street chain says is targeting “forgotten women”.

The campaign is being run with fashion commentator Caryn Franklin, herself 51, who said she was keen to work with a retailer which acknowledged the lack of fashion imagery aimed at older women and was ready to change things.