Think before you drink message for students

STUDENT and drinks industry leaders are asking those starting college this month to think before they drink in a campaign that seeks to stop them flushing their studies down the drain.

In a series of images being placed on the floors and mirrors of the toilets in college bars, students are being reminded of the potential effects of excessive alcohol use. Life-size pictures will show young men and women passed out on the cubicle floors, while bathroom mirrors will remind students that they might look drop-dead gorgeous now, but they will not be so attractive if they drop down drunk.

The campaign runs all week at seven colleges in Dublin, Maynooth, Limerick, Waterford, Cork and Galway. It is supported by the Union of Students in Ireland, whose president Gary Redmond said that, while starting third level is exciting and brings new freedoms, it also brings the harsh realisation that adulthood has arrived and responsible decisions need to be made.