Irish brands make top ten best sellers

HOME-GROWN Irish food, grocery and alcohol products are making a dramatic recovery in the consumer market, with some of the country’s top selling grocery brands originating from within our borders.

Check Out magazine’s definitive list of the top 100 food and drink brands on the market has shown that despite the economic crisis some firms are continuing to ensure their survival.

Soft drinks giant Coca-Cola has finished top of the pile for the sixth year in succession, highlighting its continuing stranglehold on the market.

However, while Lucozade (4th) and Danone (8th) are also high on the list, Irish products like Avonmore milk (2nd), Brennan’s bread (3rd), Tayto (5th) and Denny sliced meat (10th) have all made it into the top 10.

And with other items from this country, such as yoghurt producer Glenisk (in the top 100 for the first time) and Flahavans (up 20 places to 79th) making it, the list shows that, in the supermarket industry at least, the home-grown economy remains in a healthy condition.

“The last 18 months have been the toughest trading period for the Irish grocery market since the 1980s. However, both retailers and branded suppliers have responded to the new climate,” Check Out editor John Ruddy explained.

“The performance of Irish brands within the top 100 shows that Irish shoppers will choose locally-produced products if the option is there to do so.

“In a market where Irish goods are increasingly threatened by cheap imports, it is refreshing to see that consumers still recognise the importance of supporting local producers,” he added.

In all, almost a third of the products in the top 100 originated in Ireland.

The top 50 drinks category has highlighted a similar trend, with Bulmers (2nd), Guinness (5th), Hennessy (9th) and Harp (44th) all making an impact on the market.

Although the top 100 list is limited to the performance of officially branded goods, the survey has also noted a steady increase in the number of private label sales in Irish retail outlets – with this category now accounting for 20% of overall grocery sales.

“Consumer behaviour has changed hugely, with shoppers now shopping in more stores, actively seeking out deals, and switching to private label alternatives in categories where they were previously loyal to big-name brands,” the survey said.

“It is predicted that the private label share will grow from 20% to 28% by 2012, while the percentage of brands sold on promotion is evidence of an extremely competitive market,” it added.

Top 10 brands

1 Coca-Cola (1st last year)

2 Avonmore (2nd last year)

3 Brennan’s (4th last year)

4 Lucozade (3rd last year)

5 Tayto (6th last year)

6 Cadbury’s Dairy Milk (7th last year)

7 7-Up (8th last year)

8 Danone (5th last year)

9 Jacob’s (10th last year)

10 Denny sliced meat (9th last year)

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