Inconceivable ad gets icy reception

ADVERTISERS regularly claim their products should be seen as gifts from God, but this is taking things to extremes.

An advert for the popular Antonio Federici ice cream has led to a bout of moral outrage after it used a posed image of a pregnant ‘nun’ to claim the product had been “immaculately conceived”.

The promotion, which is featured in British magazines The Lady and Grazia, stars a petite, fresh-faced young woman wearing a habit and rosary beads while she tucks into a helping of the ice cream.