Drinks sponsorship ‘keeps sports alive’

SPORTS in Ireland could collapse without the lucrative sponsorship of drinks companies, a Government advisory group has warned.

Drinks sponsorship ‘keeps sports alive’

It says any move to ban drinks sponsorships – worth millions to sporting organisations and events every year – must take account of the contribution they make.

The Working Group on Sports Sponsorship by the Alcohol Industry was set up under the Programme for Government with a view to phasing out such sponsorship.

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