Rugby chiefs kick crisp ad to touch

THE makers of Hunky Dorys crisps may have to kick to touch an advertising campaign which has been labelled sexist and misleading.

Posters for their new ad campaign sees a buxom, skimpily clad female model bending over a rugby ball on a pitch with the caption: “Are you staring at my crisps?”

The advert claims the crisps are “proud sponsors of Irish rugby”. The ads are placed on bus shelters and billboards.