OPW’s €425k campaign to raise awareness of flooding ‘didn’t work’

THE chairwoman of the Office of Public Works has conceded that a €425,000 campaign to raise awareness of flooding did not work.

The three-year campaign by the OPW involved billboards, print adverts and consultancy fees to make the public aware of risks.

Chairwoman of the OPW, Clare McGrath, told an Oireachtas Committee on the Environment, that the devastation caused in the River Shannon catchment area before Christmas had shown the project to have been ineffective.