Buy-Irish campaign sees surge in sales

DESPITE price being the number one consideration for recession-hit shoppers, the country’s latest buy-Irish campaign say their brands are recording a upsurge in sales.

It’s nearly six months since the Love Irish Food campaign was first launched, with well-known economist Jim Power as its chairman. The campaign, which has 68 brand members, was aimed at encouraging shoppers to choose Irish brands over international names – and argued that if one third of Irish homes spent €1.67 more weekly on Irish produce it would generate €35 million for the economy in a year.

LIF won’t however have the support of Dunnes Stores this year, with the company refusing to run a LIF promotion this year.