Coupons and offers: Shoppers go back to basics

HARD-PRESSED consumers are going back to basics with research showing that coupons and the hunt for special offers in supermarkets are central to the nation’s shopping experience.

A report by the National Consumer Agency has found 53% of shoppers surveyed were using coupons and special offers by the end of last year.

The findings, based on research carried out by Amárach Consulting, also showed that two-thirds of shoppers are seeking out cheaper ways of living and that more than half those doing the main grocery shopping trip each week seek out special offers and promotions.