Small print in food labelling annoys consumers

CONSUMERS are fed up with puzzling scientific terms and small print labelling on foods, according to a Food Safety Authority of Ireland (FSAI) survey.

The study found that while one in four consumers in Ireland always read food labels when shopping, 27% said they rarely or never bother.

Food labelling was considered informative by nearly 75% of the shoppers surveyed, and the main reasons these consumers read food labels is to look for nutrient information, calorie content, or to determine if the food contains specific ingredients.