Taking fans’ Breff away as fired apprentice becomes sex symbol

FORGET Jedward. The latest craze to sweep the country is Breffmania.

The man behind the new media phenomenon, Apprentice star Breffny Morgan, certainly has the X factor with a growing legion of fans across Ireland.

The 23-year-old from Douglas in Cork has already attracted more than 24,000 “friends” to his “Breff-mania” page on Facebook, while he is also being mobbed by adoring female fans whenever he’s seen in public.