Limerick’s rugby image ‘too narrow for US investors’

A BUSINESS leader has expressed concern at the marketing of Limerick as a rugby city.

Harry Fehily, president of the city’s Chamber of Commerce said Limerick relies on the US for foreign direct investment (FDI) and rugby was not widely supported in the US as it was not a mainstream sport.

Mr Fehily, a managing partner at the legal firm Holmes O’Malley Sexton, said Limerick needed to expand its image.