Cork ‘fails to capitalise’ on tourism potential

CORK city must be much more aggressive promoting itself as a tourist destination, new figures show.

A much more organised and aggressive marketing campaign is needed if the city is to capture a bigger slice of the e1.3 billion spent by tourists in the south-west region in 2007 alone.

Fine Gael Councillor John Buttimer made the call after the release of the latest Cork Economic Monitor report, which tracks the economic health of the region on a quarterly basis. Its analysis of tourism for 2007 shows the city’s top tourist centres are performing significantly below the attractions in the county.