Destination anywhere

Noel Baker finds the idea of riding out the recession in sunnier climes is steadily gaining momentum.

THE country might feel like it’s drinking in last chance saloon, and a new TV advertisement from Carlsberg chimes with the times.

The commercial depicts three workmen thatching a roof and pondering ways to ride out the recession. One jump-cut later, our heroes are using their skills at a Caribbean beach bar, knocking out thatched hula skirts and blowing the profits on pints of lager.