The future is fancy for pint of plain
Quantum leaping 250 years into the future, Guinness has time travelled to the kind of place where you’d go for a jar in 2259, where the pint of plain will probably set you back the same number of euro.
Guinness will give you many things, but extraordinary longevity isn’t one of them, so you’ll just have to accept its description of the star bar.
Amazingly, it’s not very different from many bizarrely sophisticated modern bars today. You don’t really have to tap into the future to find the robotic doormen and laser light shows as predicted in the projection.
To mark 250 years in production and to celebrate St Patrick’s Day, Guinness employed a futurist, Ben Hourahine, to look 250 years ahead.
In 2259 he predicts robotic doormen will greet customers by name, automatically sending orders to the bar after reading information on a rice-sized microchip planted under the skin.
Bartenders will use biotechnology to brew pints on the spot before delivering them to tables on trays that use magnetic levitation.
Regulars will be able to drink with friends across the world using holographic projections and play pool on a table made of light.
And sports enthusiasts will be able to join their favourite team on the pitch using three-dimensional screens.
Mr Hourahine said: “The average pub is steeped in history and despite significant developments in bar technology over the past 250 years, the majority of pubs have managed to retain their original character and popularity among local communities.
“Exciting technological innovations will only enhance the customer’s experience, actively engaging them and inspiring them.”
Guinness marketing manager Paul Cornell said: “We strongly believe in the role of the pub as a hub of the community and look forward to bringing these innovations to life and keeping pub culture alive.”
More than five million pints of the black stuff are drunk each year on St Patrick’s Day.
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