Sugar-coating cannot soften a tough presidency
The Czech government made it clear its rotating presidency of the EU which begins next January will be no exercise in sweetness — despite choosing the sugar cube as its emblem.
The innocent-looking sugar cube is a Czech invention and a major PR campaign features homegrown celebrities like Chelsea’s goalkeeper Petr Cech doing playful things with it under the official slogan, “We’ll make things sweeter for Europe.”
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