Tweens and Tesco mobilise Hef’s harem style

HARD-UP Hugh Hefner will be touched.

The Playboy mogul has not only been dumped by his head bunny Holly (apparently being number one of a dozen is much the same as being one in a dozen after all) but he’s also watching his porn empire’s profits droop so dramatically that not even Viagra would help.

Enter Tesco, bearers of the slogan “Every little helps” to give old Hef a small bit of assistance. The grocery chain has bought the rights to the Playboy mobile phone in Ireland.