West Cork food brand celebrates 10 years

IT’S WORTH more than €100 million to the west Cork economy and every year, delegations come from all over the world to learn the secret of its success.

Now the acclaimed Fuchsia brand celebrates its 10th birthday with a sophisticated e-book that explores the research and the critical decisions behind what is internationally recognised as a hugely successful marketing tool.

“We’ve had delegations from America, Australia, Russia and almost every country in the EU visit us. We get about eight overseas delegations a year and they all want to know the same thing: How did we do it?” says Ian Dempsey, chief executive of the West Cork Leaders Co-Op.