Advertisement blitz to target festive shoppers
Facing intense competition from Dublin, Galway and Waterford, the city’s Marketing Partnership has packaged a range of events under one banner to encourage shoppers to spend their money in the southern capital. The partnership has teamed up with communications company H&A Connect to create the advertisement.
It features and promotes the city’s first festive food markets which will take place on the Grand Parade and in Bishop Lucey Park, new ice rink attractions, the city’s traditional pantomimes and various carol concerts. The advertisement will be screened first on November 26 and will run for three weeks on both Irish and satellite TV stations.
