Only ‘perfect human beings’ need apply

A GOOD recruitment ad is like the perfect gun — designed to pull.

Seamus Burns, harassed executive, is on the pull and knows his target audience — the PA deluxe.

The outcome of his copywriting adventures appeared on yesterday’s business supplement of The Irish Times where his PA deluxe appeal outlined his requirements. Not only should the successful candidate be a super personal assistant, with superb organisational skills, relentless drive and energy, extraordinary resourcefulness, loyalty and discretion — but non-optional extras should include intelligence, serenity, media savvy, great learning and compassion — in his words, the perfect human being.