And the most searched-for surgical procedures are breast enlargement, liposuction and the tummy tuck.
Director of the Harley Medical Group Liz Dale said recent web traffic showed that Monday morning was now their virtual rush hour. Traffic on the group’s site peaks between 10 and noon on Monday, with 10.20am being the busiest time.
Ms Dale said Monday morning was usually a time when people re-evaluate their lives as they faced a new week.
“Part of that re-evaluation may be to kick-start the process of investigating cosmetic procedures,” she pointed out.
At the end of the day, however, the group could not be absolutely sure whether the Monday morning browsers followed through and booked in for a consultation.
Ms Dale said it could well be that people were trying to beat the pain of starting a new week by simply surfing cosmetic surgery before venturing onto travel, property and recruitment sites.
A search on Google will pull up around nine million results for cosmetic surgery.
The Harley Medical Group website is now the most visited cosmetic surgery website with more than 100,000 visitors a month from Ireland and Britain.
The group has also chosen today, a Monday, to launch its new updated website written by nurses and surgeons. Ms Dale said the website was designed to help those considering cosmetic surgery to make an informed choice.
“Typical dwell time is just under five minutes and we know that patients want weighty information, not just a sell,” she said.
Ms Dale also joined with British and Irish cosmetic surgeons in condemning MyFreeImplants.com where women can raise money for breast implants by putting personal photos and information on the US website.
Women using the service can use aliases but must include a personal photo of themselves. They are also asked to describe their physical attributes and provide a short biography.
The implants are paid for by male ‘benefactors’ who, on payment of a fee, can access the women’s personal profiles, pictures and contact details.
One woman offering private photos on the website to raise the required €4,000 for breast implants calls herself Louise and says she is from Dublin. Once the money for the implants is raised it is sent to one of the cosmetic surgeons in the US and Britain who are registered with the website.
The British Association of Aesthetic Plastic Surgeons said the website was both frightening and potentially dangerous while the Irish Association of Plastic Surgeons said it was a disgrace.
Dr Patricia Eadie, a consultant plastic surgeon and member of the association said the site was asking women to sell their bodies for favours. “It is certainly not the right way to go about surgery,” she said.