Technology tops list in gay market research

MOBILE phones, computers and concert tickets take precedence over cars among members of the gay community in a survey of their top five purchase intentions for 2007.

More than a third plan to buy a new computer and more than one-in-five intend to purchase high-speed internet access, compared to one-in-five intending to buy a new car this year.

The statistics, contained in “Out Now 2007 GCN Ireland Gay Community Market Report” reflect a strong interest in information technology — particularly surfing the internet — and in the world of entertainment among gays and lesbians.