Marketing scourge wraps up as special K

CELEBRITY spotting will take on a whole new meaning this summer when it will be possible to spot Kate Moss look-a-likes in Limerick, Lily Allens in Sligo and Madonna wannabes in North Cork.

This is thanks to the latest devil child spawned by the worldwide marketing industry — the celebrity clothing range.

As if it’s not annoying enough that you can’t pay for your groceries without being assailed by yet another magazine cover depicting Kate falling bleary-eyed out of a club at 6am, Victoria staring beseechingly into David’s eyes or Jordan launching a tirade on some other Z-list idiot, they are now going to dress us.