€20m fund to promote sensible drinking

AT LEAST €20 million will be spent on promoting sensible drinking over the next five years by a group set up by the drinks industry to reduce alcohol abuse.

Mature Enjoyment of Alcohol in Society (MEAS) plans to build on the success of www.drinkaware.ie, its website which has received thousands of hits since November.

The site lets people find out if the amount of alcohol they drink is at moderate or hazardous levels.