Aids campaign for TV as cases near one a day

A HIGH-PROFILE television campaign warning about the rise of the Aids pandemic in Ireland will hit Irish screens within months.

Two decades after a hard-hitting advertisement unnerved British viewers with its memorable slogan etched on a tombstone — Don’t Die of Ignorance — health chiefs are hoping to make a similar impact here.

But a new alliance of Aids charities which have come together to spearhead the Stamp Out Stigma initiative want to take a softer approach than the chilling1980s campaign.