RTÉ assures advertisers it can fight off competition

RTÉ has assured advertisers it can fight off growing competition, as listenership figures show further slides in the popularity of key radio programmes.

At a private dinner last Thursday, the day the JNLR figures came out, chairperson of the RTÉ Authority, Mary Finan, told over 200 advertising industry representatives that RTÉ accepted the reality of increasing rivalry from independent stations and was up to the challenge they presented.

Ms Finan told the gathering in the Four Seasons Hotel in Dublin that the station was cognisant of a more commercial marketplace but was confident it could continue to achieve commercial success, without neglecting its responsibilities as a public service broadcaster.